The best way to Enhance your Google Ranking within one Short Period
The good news is that you can do much of the so called 'Google optimisation' yourself, but first you need to understand a bit about how Google works. Remember - the job of any search engine is to deliver relevant websites according to the search words you have entered, but how does this work?
Google is constantly exploring the internet, following every link, looking at every image, and downloading every piece of information it can understand. It's a huge job and takes time, but is essential to build an accurate index from which users can search for relevant information.
Currently, although Google is damn clever, it cannot currently understand text which is embedded in graphical form. Importantly this means flash based sites are very difficult to index and search and index accurately. To ensure the best chance of a place in the index, text needs to be formatted as text. If you do insist on a graphics based site, ensure that there is a text based alternative to aid accessibility.
If there are no links to your site out there, Google can't find you without help. Use Google Webmaster Tools to register your site, submit your link (optional) and upload an accurate site map to give it a helping hand.
Once Google knows you're there and understands your content it will add you to the index. This is a great start but soon you'll realise that there are a million other people trying to attract the attention of the same people as you. Now you need to work on increasing your organic (non-paid) ranking. Google's aim is to dish out the most relevant sites and it determines relevance using a long list of complex equations and algorithms, some of which are well known but most are top secret. Generally it compares the 'key words' entered into the search box to the content of your site in order to determine relevance.
If you are hoping to attract visitors looking for 'medicinal plants', it makes sense to ensure these words are included in the text on your pages, used as page titles, and found in your site's url and meta data (if you don't know what this is, try a Google search!). If you have created relevant pages, you will find this process happens naturally so don't worry too much about getting the balance right.
Naturally some less honest people see an opportunity here, just stuff the site with selected key words and you'll automatically rank number one for these phrases right? Wrong. This kind of strategy did work a long time ago, but now artificially manipulating the content of your site to appeal to certain key phrases can lead to a Google penalty and should be avoided. Just ask yourself the question what would a person looking for 'medicinal plants' want to see? If your page fits the bill you've done a good job.
There is almost no way to artificially increase your rank - people have been trying to manipulate the system since the dawn of the internet. Google knows every trick in the book and will penalise cheaters. Honesty really is the best policy.
If you are trying to break into a competitive market you can find there are dozens of sites which rank for every conceivable combination of key words. If this is the case, you need to try and find a unique niche and build up your reputation gradually.
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