All About SEO Mistakes and Web Design Perth Experts
The thing about website design is that it allows room for a lot of mistakes and this is what a lot of people are guilty of as mentioned by Web design Perth experts. These mistakes cause their websites to rank lower in search engine results. The following are some of the web design errors that you should avoid.
Key phrases should not be embedded in images or flash content used for the site. Even if you have a lot of flash content and relevant images on your website, these are no good when it comes to optimizing the site for search engines. Word based content is what matters when it comes to search engine optimization.
Images and similar features are not seen by search engines and this is why embedding primary keywords in these forms of content will be useless. When it comes to search engines, they have to ability to find keywords in images and videos. You cannot improve your search engine ranking by embedding text in such multimedia files making all efforts senseless.
The splash page, the page with a "click to enter" button, is another thing that should be avoided by website designers as per Web design Perth experts' advice. Using a splash page as the primary site page will be useless. You will not achieve SEO with this sort of thing.
Even if you put a beautiful image or flash video on it, it would not be of much use to your site. Remember that the landing page is the first thing that search engines recognize so be careful with what you put on it. So that you will benefit from the landing page, it should be filled with all kinds of relevant content.
As links to the next page in the site, it is best if you avoided the words "Click here" according to these professionals. Such an anchor is commonly seen in web pages where only a portion of available articles are displayed. Avoid the "Click here" phrase in this case and go for the much informative "Read more about [keyword] here" phrase.
When it comes to key phrases, see to it that they are not used for everything from headings to titles to the content. Search engines do not take well to websites that are stuffed with keywords. If your site is overstuffed, the search engine might classify you as a spam site.
Mind the broken links in your website. Pages that are removed from their original location causes link breakage. When it comes to this, you can use either the robot.text or 301.htaccess tools for removed or transferred pages.
There is another thing that you should avoid and that is to leave the alt attribute empty. For images and the like, their keyword-enriched descriptions are placed in this location. When it comes to the alt attribute, this is actually recognizable when it comes to search engines.
If you are designing a site, you should try your best to avoid the things mentioned here. Find yourself a professional if you have to clarify some things. Web design Perth professionals can help you build a properly optimized website.
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