Is It Still Smart To Trade Links With Various Other Websites
If you have been in Online marketing for any amount of time you already know that backlink building can give a huge boost to your business. And a few years back, trading links with various other websites was looked upon as being a powerful way to build backlinks. But with all the changes that Google has made through the years, is this still thought to be a good marketing method? If you want to know if it is still a good practice, keep reading and you'll discover the answer.
Let me get started with by explaining what a backlink is, a backlink is a website link that is on one web site which points to another site. For the most part you will discover that the major search engines count these backlinks as a popularity vote for your website. Which means that your site will rank higher in the search engines when you've got more backlinks to your website. When it relates to the value of each link you will discover that some backlinks have better value as compared to others. Let's just say you have a web link on an Internet site that has a page rank of 3, if the backlink is on the home page of the website you will discover that it has more value than if the backlink is found on a sub page of that Internet site. You need to check out the actual page rank where your backlink is located to discover its value, but the home page rank can make a slight difference in value.
Under regular circumstances you'll find that when you trade links the link pointing back to your Internet site is rarely on the home page. And that lowers the quality of that backlink. Websites that use link pages can end up with a huge selection of other backlinks on the same page. And because Google looks at this as a negative web page there is a good possibility that the link is not going to even count.
One more thing you may or may not have heard is that Google isn't going to give the same power to links that are exchanged as they do to one way links. For those of you who're unaware an one way backlink is actually when you don't have to link back to the website that has your link on it. In Google's eyes these one way backlinks are usually just like gold. You may also find websites that Google has de-indexed and if you end up trading links with them you can hurt your own rankings. Of course it is not your goal to have Google dislike you, nevertheless it can happen if you trade backlinks with the wrong websites.
The only time trading links can provide benefits for you is when the web page where your link is has a good page rank and a large amount of visitors. On the other hand when you end up on a deep page of that Internet site you must also understand that there is a chance that Google is not going to even index that page because it is just full of links. But that's just what most people do when they trade links. There are plenty of ways to get backlinks for your Internet site and when you can create high quality one way links, they will always beat out link exchanges every time.
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