IMAN Cosmetics Launches Digital Beauty Advisor
IMAN Cosmetics, the leader in cosmetics for ladies with skin of color, is joining the crew of beauty brand names that are introducing tech-savvy applications for smart phones with the new "Find Your Shade" scannable QR code. The newest in technology in digital marketing and advertising, the easy-to-use code enable consumers anywhere in the world access towards the "Find Your Shade" information with one-touch of their cellular device.
IMAN Cosmetics has committed time and analysis into establishing an useful and exceptional code that maximizes consumers' shopping practical experience and eliminates the hassle of navigating an entire web site although in-store. Beginning inside the to begin with quarter of 2012 QR codes will be added to IMAN Cosmetics cartons within the foundation and powder categories. Treated as being a digital advisor, this application lets shoppers to scan the package and immediately select their customized shades of foundation and powder, at the same time as other complimentary IMAN items that match their skin tone.
The code will also be added to online advertising, promotional materials and pick out in-store collateral and signage for probable shoppers. The code is optimized visually for a tiny room gadget and with a few touches of the device's display, they're guided right to their skin tone and offered easy-to-view choice advice that will take the guess-work out of their shopping practical experience.
"We respect and appreciate that our loyal shoppers are time-pressed and looking for a simple and pleasant purchasing practical experience. As we see a significant enhance in on the net shopping, it can be essential we meet the demands of our tech-savvy people," says Desiree Reid, General Manager and Senior VP of Brand Improvement for IMAN Cosmetics. "Find Your Shade takes the guesswork out of what is usually an overwhelming job for a lot of ladies. Even though we're not the primary elegance corporation to join the digital wave of QR codes, I'm confident the tool we've got designed is exceptionally helpful and appropriate towards the present day day lady."
IMAN Cosmetics seems forward to more development of their mobile Elegance Advisor to boost the general buying expertise and remains a competitive force while in the digital beauty arena.
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